Traffic Generation and Advertising by Jonathan Mizel
Profile
Jonathan Mizel is an experienced direct response marketer who got his start at age nineteen in the financial services industry in San Francisco. In 1993, he joined the digital revolution, published the first issue of The Online Marketing Letter, and hasn't looked back since!
He's produced dozens of eBooks, videos, and has spoken at nearly 200 Internet marketing seminars which cost as much as $4,000 per person! Jonathan works with consulting clients from a variety of industries, including information publishing, telecommunications, retail, financial services, and real estate. His client list includes companies like Microsoft, Intel, American Express, and BMG Music Club.
Main sites: http://www.cyberwave.com and http://www.amazingpopups.com .
Top Tips
1) Know your numbers: The most important element in any direct marketing business is to know your conversion rate. In other words, how many visitors out of 100 make a purchase. This is critical because it allows you to see what a visitor is worth. If you test enough variables, you'll discover certain offers are as much as 500% more responsive. After expenses are covered, five times more money can mean up to twenty-five times more profit! You owe it to your business to test.
2) Build your database: Building your database and starting an opt-in e-mail list (also referred to as an e-zine or online newsletter) ensures you'll always have a ready supply of prospects to solicit, and allows you to create a continuous revenue stream that pays off every month with little or no cost. The fact is, the easiest and cheapest way to get targeted traffic to your site for free is to send an e-mailing to past prospects and clients asking them to check out your latest offer.
3) Automate your systems: The most successful business people aren't the hardest workers, but rather, those who can get 15 hours of work done in 5. The only way to accomplish this is with automation. Use services like Aweber.com and software like MailKing to save time. Learn how to set up your filters on Outlook or Eudora so you only see important e-mail messages. Set up real-time online credit card processing, and if you sell a digital product, use instant delivery. Getting 100 orders in a single day can be very good news, unless you have to process them all manually!
4) Start an affiliate program: It's true what they say about affiliate programs. They are a sneaky way to get your competitors to send you their best customers with the strongest possible endorsement. Many popular sites get as much as 90% of their traffic from affiliate partners, who are only paid when sales are made. The added benefit? You can use your affiliate program to track your own ads.
5) Stay current: This is important because it's your main strategic advantage! You may not have millions of dollars to invest in advertising, but you do have your brain! Make a commitment to staying educated and up to date. Find 3 - 5 weekly e-zines you like and read them. Invest in the latest paid newsletters and products, and dissect them to see what makes them successful. We recently got an idea from a newsletter, and 48 hours later, we had developed it into a product that generated $2,100 the first day!
Some of the sites we recommend are The Internet Advertising Report (www.internetnews.com/IAR), ZD Net (www.zdnet.com), and DM News (www.dmnews.com). You'll find information for large and small companies, including articles on paid search engines, pop-ups, e-mail marketing, and much more. Also, query your customers to see what they are interested in. You can do this by e-mail, with an online survey, or just pick up the phone and say hello.
Jonathan Mizel is an experienced direct response marketer who got his start at age nineteen in the financial services industry in San Francisco. In 1993, he joined the digital revolution, published the first issue of The Online Marketing Letter, and hasn't looked back since!
He's produced dozens of eBooks, videos, and has spoken at nearly 200 Internet marketing seminars which cost as much as $4,000 per person! Jonathan works with consulting clients from a variety of industries, including information publishing, telecommunications, retail, financial services, and real estate. His client list includes companies like Microsoft, Intel, American Express, and BMG Music Club.
Main sites: http://www.cyberwave.com and http://www.amazingpopups.com .
Top Tips
1) Know your numbers: The most important element in any direct marketing business is to know your conversion rate. In other words, how many visitors out of 100 make a purchase. This is critical because it allows you to see what a visitor is worth. If you test enough variables, you'll discover certain offers are as much as 500% more responsive. After expenses are covered, five times more money can mean up to twenty-five times more profit! You owe it to your business to test.
2) Build your database: Building your database and starting an opt-in e-mail list (also referred to as an e-zine or online newsletter) ensures you'll always have a ready supply of prospects to solicit, and allows you to create a continuous revenue stream that pays off every month with little or no cost. The fact is, the easiest and cheapest way to get targeted traffic to your site for free is to send an e-mailing to past prospects and clients asking them to check out your latest offer.
3) Automate your systems: The most successful business people aren't the hardest workers, but rather, those who can get 15 hours of work done in 5. The only way to accomplish this is with automation. Use services like Aweber.com and software like MailKing to save time. Learn how to set up your filters on Outlook or Eudora so you only see important e-mail messages. Set up real-time online credit card processing, and if you sell a digital product, use instant delivery. Getting 100 orders in a single day can be very good news, unless you have to process them all manually!
4) Start an affiliate program: It's true what they say about affiliate programs. They are a sneaky way to get your competitors to send you their best customers with the strongest possible endorsement. Many popular sites get as much as 90% of their traffic from affiliate partners, who are only paid when sales are made. The added benefit? You can use your affiliate program to track your own ads.
5) Stay current: This is important because it's your main strategic advantage! You may not have millions of dollars to invest in advertising, but you do have your brain! Make a commitment to staying educated and up to date. Find 3 - 5 weekly e-zines you like and read them. Invest in the latest paid newsletters and products, and dissect them to see what makes them successful. We recently got an idea from a newsletter, and 48 hours later, we had developed it into a product that generated $2,100 the first day!
Some of the sites we recommend are The Internet Advertising Report (www.internetnews.com/IAR), ZD Net (www.zdnet.com), and DM News (www.dmnews.com). You'll find information for large and small companies, including articles on paid search engines, pop-ups, e-mail marketing, and much more. Also, query your customers to see what they are interested in. You can do this by e-mail, with an online survey, or just pick up the phone and say hello.
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