Internet Business Make Money Online - Build an Opt-In Email List

Internet Business Make Money Online

I mentioned this in Method #1, but it is absolutely vital to your Internet
business. Ask any top marketer or webmaster what their most valuable assetis. It wouldn’t be their products. It wouldn’t be their location. It wouldn’t be their employees.

The most valuable asset to any business is their customer list. The most
valuable asset to any Internet business is their email list.
Your email list is your Internet business.

If you don’t have an email list, then you don’t have an Internet business.
Let me repeat that sentence. If you don’t have an email list, then you don’t
have an Internet business.

It should be one of your primary goals. If your web site is focused on selling a lead product, then you should also be using a pop-up on exit to capture email addresses for those who don’t buy. If they leave your site without buying your product, they’re offered a freebie for giving you their email address and name. Obviously, if they buy your product, you have their email address.

So you’re building at least two lists of people. You’re building a list of
customers (everyone who has purchased from you). You’re also building a
list of prospects (everyone who has given you permission to email them).
If you’re a more advanced business, you should even have further separations for your lists (such as a list of people who have purchased each
individual product). Advanced shopping cart systems allow you to do this
now…and then email your list of customers for any individual product any
time you want.

Once you’ve start building your opt-in email lists (opt-in means the person
specifically gave you permission to email them), then you need to be
aggressive at marketing to them.

Most people who are wondering about if they’re sending too many emails to their list simply aren’t sending enough. You should send out an email as
often as you have something valuable to say.

If you have a free tip you want to give them, email them. If you have a
special offer on a benefit rich product, email them. If there is an update you
want to send out, go for it.

You could potentially email them everyday if you have something important to say that often. The most common email contact frequency is once per week, but you can definitely do it much more often than that.

The key to earning big money from your opt-in email list is cultivating your
list. Having a list of subscribers is one thing. Earning a lot of money from it
is another.

Cultivating your list is made up of three parts.

Cultivation Aspect #1 - Content

Give your list good content. Give them good information and actually try to
help them reach their goals. This content could be made up of your articles
or the articles of others. Either way, it needs to be laser focused on helping
them achieve whatever you're promising them.

My newsletter has a main article in every issue and it also includes a search
engine question and answer section. Both of these are there to deliver the
content aspect of the newsletter. If you're not giving them enough content to keep them reading, then they'll never see the ads you send.

Cultivation Aspect #2 - Personality

Good content isn't enough. The library has good content, but not enough
people use it. The other thing you have to do is show a strong personality. If
you're funny, be funny. If you're mad, then let them know how mad you are.
If you're excited because it's your wife's birthday, tell them.
Tell them who you are, how you live, and why they should listen to you. Let them know your opinions on current events. Hold a birthday special once in a while. Tell them how your kids are doing in school. In my case I talk about the cow I see or what my Golden retriever is doing.

Everything I've just said comes down to one statement. Be real.
Even if you didn't write the content for the issue you're publishing, there
should still be something of you in it. Tell them why you picked the article
you're publishing and how it brings up a specific thought or story in your
mind. Be yourself.

Like you or hate you...they'll respond. They'll cheer, they'll buy, or they'll
unsubscribe. If you're just run-of-the-mill ho-hum with no personality, then
they just won't pay attention. And you'll feel that at the bank.

Cultivation Aspect #3 - Offers

Every email you should send out should have opportunities for you to make
money in it. So that becomes the #3 thing that's in every issue you
publish...the offer.

Don't ever send out an issue of a newsletter without a way to profit from it.
Sure, you may not be selling a package with a combined value of $1,500 for a discount price of ONLY $200 everyday, but you should be offering
something. Spend a couple of paragraphs selling one of your products, a
joint venture partner's product, or an affiliate product.

It also doesn't always have to be a hard sell. You could just mention a few
products in the course of your article or in your "editorial" beginning
section. Tell customers what products you're using or what you just
discovered. Then link to it.

The first link in my newsletter usually averages between 1,200 and 2,000
unique visitors. That many people click on and visit whatever link I
"mention" at the top of the newsletter. And each issue averages between
$1,000 and $5,000 depending on how much they like the offer being shown
there.

I used to follow the advice of just giving content and personality, and
avoiding making offers all the time. People have said that increases
response. I've tried it...and all it did was decrease my income. I make offers
in every issue now...and people buy. I make big offers and they buy.
Some people get mad and remove themselves from my list. That's OK. My
list isn't there for their enjoyment. It's there to make money.

There is NO reason to be sending out any issues without a link to profits in it (an offer). The question always comes up when I'm talking about newsletters, "How often should I publish?"

You should publish as often as you have something to say and to sell. As
long as you have all three elements: content, personality, and an offer, go for it. I've seen profitable newsletters published as often as every single day to only once a month with most letters going out 2 to 8 times a month (once a month is the bare minimum).