Top Tips by Jon Runs
Profile
Joe runs several profitable Websites, and is co-founder of the remarkably successful Newbie Club which is recognized as probably the best Newbie-learning site ever to hit the Web.
Widely regarded as one of the Web's top Copywriters, he puts his success down to his 30 year career in Sales and Direct Marketing. He's also an international seminar speaker and author of over a dozen books, including Make Your Words Sell (MYWS!) with Ken Evoy. Joe and his long suffering wife live in the beautiful county of Yorkshire in the UK.
Top Tips
1) Don't waste your efforts trying to give your customers what you think they need. Give them what they want. You may think they need a manual showing them how to earn an extra $2000 a month. But what they want is a better car or a bigger house. So sell your product by evoking their emotions - not their logic.
2) Your Headline is THE most important part of your Sales Copy. It's absolutely vital to your success, so devote 80% of your copywriting writing time on it.
3) A weekly newsletter is by far the most productive way to get people returning to your site. By constantly keeping in touch with them they'll get to know and trust you. Only then will they begin buying from you.
4) 'The money is in the List'. So devote a substantial amount of your time and energy in building it. Most successful marketers have built up large 'opt-in' mailing lists, and use it to sell their products/services. Very few people will buy from a site on their first visit.
5) Write your own articles and offer them for publication by other ezine owners. You don't have to be an Ernest Hemingway, just ensure your content is informative and of value to the reader. Then place a 4-6 line intriguing signature file at the end to bring traffic to your site.
6) Long Copy outsells short Copy every time. Just look at the Sales Copy of the successful marketers. If someone is interested in what you have to offer, they want lots and lots of information and re-assurance before they'll buy from you.
7) Keep your Order form totally free from distractions. Too many links and hurdles will dampen your prospect's desire and lose you the sale. At The Newbie Club site, we even explain how to download for those making their first on-line purchase. So keep it simple and explain every little detail - they'll appreciate it. In fact some will demand it.
8) If you have your own product, the most successful way to sell it is through your own Affiliate program. And the successful Affiliate managers spend an enormous amount of time and effort supporting their Affiliates with excellent promotional tools and marketing ideas.
Joe runs several profitable Websites, and is co-founder of the remarkably successful Newbie Club which is recognized as probably the best Newbie-learning site ever to hit the Web.
Widely regarded as one of the Web's top Copywriters, he puts his success down to his 30 year career in Sales and Direct Marketing. He's also an international seminar speaker and author of over a dozen books, including Make Your Words Sell (MYWS!) with Ken Evoy. Joe and his long suffering wife live in the beautiful county of Yorkshire in the UK.
Top Tips
1) Don't waste your efforts trying to give your customers what you think they need. Give them what they want. You may think they need a manual showing them how to earn an extra $2000 a month. But what they want is a better car or a bigger house. So sell your product by evoking their emotions - not their logic.
2) Your Headline is THE most important part of your Sales Copy. It's absolutely vital to your success, so devote 80% of your copywriting writing time on it.
3) A weekly newsletter is by far the most productive way to get people returning to your site. By constantly keeping in touch with them they'll get to know and trust you. Only then will they begin buying from you.
4) 'The money is in the List'. So devote a substantial amount of your time and energy in building it. Most successful marketers have built up large 'opt-in' mailing lists, and use it to sell their products/services. Very few people will buy from a site on their first visit.
5) Write your own articles and offer them for publication by other ezine owners. You don't have to be an Ernest Hemingway, just ensure your content is informative and of value to the reader. Then place a 4-6 line intriguing signature file at the end to bring traffic to your site.
6) Long Copy outsells short Copy every time. Just look at the Sales Copy of the successful marketers. If someone is interested in what you have to offer, they want lots and lots of information and re-assurance before they'll buy from you.
7) Keep your Order form totally free from distractions. Too many links and hurdles will dampen your prospect's desire and lose you the sale. At The Newbie Club site, we even explain how to download for those making their first on-line purchase. So keep it simple and explain every little detail - they'll appreciate it. In fact some will demand it.
8) If you have your own product, the most successful way to sell it is through your own Affiliate program. And the successful Affiliate managers spend an enormous amount of time and effort supporting their Affiliates with excellent promotional tools and marketing ideas.
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