Niche Expert by Sydney Johnston
Profile
* Author of "Make Your Net Auction Sell!" published by Dr. Ken Evoy
* Auction "Wizard" for wz.com
* Soon-to-be-published book with Intellectua.com's Dream Job series
* Putting Information Products on the Auction Block: How Anyone Can Sell eBooks, eBusinesses, Resell Rights, Digital Goods and Other Infoproducts on Web Auctions, with Jimmy Brown, soon to be published
* Author of "How To Suck Up Hungry Customers Faster Than A Vacuum Cleaner On Steroids", a complimentary ** ebook showing how any business can use auctions to attract tons of customers
* Interview for Anthony Blake tape series, "Mind of the Marketing Master"
* Newest project: the first mini site hosting and teaching center for the internet
** Sydney is giving this away free (at the link)
Top Tips
1) Learn your business. No one would expect to watch a couple of episodes of Law and Order and be a lawyer. Yet, so many read a net marketing book and become instant experts ... in their own minds, anyway.
Read everything you can get your hands on. Absorb it, devour it. And in this way, you drastically shorten your learning curve and eliminate unnecessary mistakes.
2) In marketing, there are lots and lots of genuine opportunities. Personally, I have a delusion that I can do everything ... meaning involve myself in every interesting project that comes along. I have repeatedly found myself involved in far too many things, doing justice to none of them. It is much easier to get IN to something than OUT of it, so choose carefully.
3) Forget about mistakes. When things don't turn out as they expect, so many stage an orgy of self guilt, despair fills their heart and they quit.
Instead, simply, calmly, observe and analyze what happened. After careful observation, you will be able to decide on a new plan of action . Experiment and observe until you reach your goal. The only mistake, then, is not to learn from your experience. If you redefine your career and life in this way, every "failure" brings you closer to your goal.
4) Move away from the dollars-for-hours trap and create multiple streams of income.
The easiest, quickest and most risk-free way to do this is with mini sites, simple sites with only ONE focus. Since mini sites are quick and inexpensive, it's easy to put one together in an hour or less. Imagine your string of 25 mini sites. If one fails, so what? Not only do you have 24 others, but you can build 5 more to take its place (or 10, or 20, or ...)
* Author of "Make Your Net Auction Sell!" published by Dr. Ken Evoy
* Auction "Wizard" for wz.com
* Soon-to-be-published book with Intellectua.com's Dream Job series
* Putting Information Products on the Auction Block: How Anyone Can Sell eBooks, eBusinesses, Resell Rights, Digital Goods and Other Infoproducts on Web Auctions, with Jimmy Brown, soon to be published
* Author of "How To Suck Up Hungry Customers Faster Than A Vacuum Cleaner On Steroids", a complimentary ** ebook showing how any business can use auctions to attract tons of customers
* Interview for Anthony Blake tape series, "Mind of the Marketing Master"
* Newest project: the first mini site hosting and teaching center for the internet
** Sydney is giving this away free (at the link)
Top Tips
1) Learn your business. No one would expect to watch a couple of episodes of Law and Order and be a lawyer. Yet, so many read a net marketing book and become instant experts ... in their own minds, anyway.
Read everything you can get your hands on. Absorb it, devour it. And in this way, you drastically shorten your learning curve and eliminate unnecessary mistakes.
2) In marketing, there are lots and lots of genuine opportunities. Personally, I have a delusion that I can do everything ... meaning involve myself in every interesting project that comes along. I have repeatedly found myself involved in far too many things, doing justice to none of them. It is much easier to get IN to something than OUT of it, so choose carefully.
3) Forget about mistakes. When things don't turn out as they expect, so many stage an orgy of self guilt, despair fills their heart and they quit.
Instead, simply, calmly, observe and analyze what happened. After careful observation, you will be able to decide on a new plan of action . Experiment and observe until you reach your goal. The only mistake, then, is not to learn from your experience. If you redefine your career and life in this way, every "failure" brings you closer to your goal.
4) Move away from the dollars-for-hours trap and create multiple streams of income.
The easiest, quickest and most risk-free way to do this is with mini sites, simple sites with only ONE focus. Since mini sites are quick and inexpensive, it's easy to put one together in an hour or less. Imagine your string of 25 mini sites. If one fails, so what? Not only do you have 24 others, but you can build 5 more to take its place (or 10, or 20, or ...)
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